NEWS

On February 12, Visit Savannah released a video of Forsyth Park fountain illuminated with 288 luminaries. Visit Savannah shared the video on all social media channels and directly on Youtube where it is now the highest viewed video on the channel. For all posts featuring the video, a total of 1.2 million impressions and 700,000 views were achieved. For total numbers featuring all Happy Birthday-related content, the video garnered 1,427,357 impressions, 1,020,120 estimated users reached and 727,437 views.

The feed post alone is now the second-highest performing photo of the past year, and the Visit Savannah account saw spikes in follower counts, content being bookmarked and reshared, strong click-through rates, and more.

Attached are a few examples of the thousands of comments of support received.

Distribution Analytics

YouTube

• 713 impressions
• 2,663 views
• Watch duration: 00:33
• 22% of all YouTube views in the last 28 days

Twitter

•  9,985 Impressions
• 1,251 views

LinkedIn

• 692 Impressions
• Views are aggregated via YouTube since the YouTube link was shared

Facebook (Paid + Organic)

• 1,191,627 Impressions
• 832,435 Reach
• 23,807 Engagements
• 15,000 clicks
• 686,800 3-second views

Instagram

IGTV (Tyler’s Video)

• 9,123 views
• 1,710 engagement

Story Slide 1 (Link to IGTV)

• 4,034 Impressions
• 4,173 Reach

Story Slide 2 (Link to Reel)

• 3,283 Impressions
• 3,412 reach

Reel (Creative Reel)

• 27,600 views

Feed Post (Photo)

• 11,403 Likes
• 180,100 Reach
• 180,300 Impressions

Notes:

• 7-Day Account Reach spiked 55%
• 7-Day Content interactions spiked 81%

Posts Specifically of videographer Tyler Edic’s Video:

• Impressions: 1,207,051
• Views: 699,837

ALL RELATED CONTENT TOTALS

• 1,427,357 Impressions
• 727,437 Views
• 1,020,120 Reach

Glossary

• Impressions: Number of times a piece is onscreen (can be multiple counts by one follower)
• View: Number of times the video is played/plays (can be multiple counts by one follower)
• Reach: estimated number of unique users who saw the content at least once
• Engagement: likes, comments, shares, reactions