NEWS
Visit Savannah is taking the magic of our city back on the road this spring with the return of the Surprisingly Savannah Mobile Tour. Kicking off on April 5 in Miami, this award-winning, immersive marketing campaign will showcase the charm and appeal of Savannah to travelers across the country.
The tour will visit several cities throughout the spring and fall, offering an interactive and engaging experience designed to inspire visitors to make Savannah their next getaway. The spring tour will make stops in three key Florida markets—Miami, Clearwater, and Tampa—along with New York City, all of which offer nonstop flights to Savannah.
“Following the success of the 2024 tour, we were eager to get back out this year visiting potential new customers,” said Joseph Marinelli, president and CEO of Visit Savannah. “Last year’s key performance indicators, which included total impressions that reached over 122 million, demonstrated strong brand exposure for Savannah and Chatham County.”
“Social media performance extended the tour’s influence last year,” said Angela Westerfield, Chief Marketing Officer for Visit Savannah. “We had around 189 content creator posts reaching over 10 million people, along with traditional press coverage, including features on Good Morning Washington and Fox 29 Philadelphia, which helped amplify the tour’s credibility and reach.”
Guests experiencing the tour will be able to enjoy honey tastings from Savannah Bee Company, try delectable treats from River Street Sweets, swoon to the soulful sounds of Savannah Musician, Laiken Love, and start planning their visit to Savannah and Tybee Island. Also joining the tour in select cities is RISE (Regional Industry Support Enterprise), Savannah’s workforce development organization, to encourage people to not only visit, but to build their future in Savannah by exploring career opportunities. This demonstrates how this tour is about growing Savannah’s economic vitality not only through visiting but also by staying and thriving.
Visit Savannah anticipates another successful tour in 2025, reinforcing the power of immersive, experience-driven marketing to leave a lasting impression on potential visitors. 2025 Surprisingly Savannah Mobile Tour Spring Stops
• Miami, Florida – April 5-6, 2025 | Miami Beach Pride | 2 p.m. – 8 p.m.
• New York, New York – April 11-12, 2025 | Union Square | 12 p.m. – 6 p.m.
• Clearwater, Florida – April 19-20, 2025 | Sugar Sand Festival | 1 p.m. – 7 p.m.
• Tampa, Florida – May 2-4, 2025 | Country Thunder Festival | 1 p.m. – 7 p.m.
Fall dates are to be announced soon.
The “Surprisingly Savannah” Mobile Tour is free to experience and welcomes all ages. Fans are encouraged to click HERE and follow Visit Savannah on social media for tour updates.
