NEWS

Last week, Visit Savannah’s Midweek Campaign received the Innovation Award at the 4th Annual Excellence “eTSY” Awards at eTourism Summit in Las Vegas. The “eTSY” Awards are presented as a partnership between Connect Travel, Expedia Group Media Solutions, and Destination Marketing Podcast. The recognition goes to destination marketing organizations and their media partners to recognize and celebrate the best of 2020-2021 campaigns and programs with awards in a dozen original categories, including website content, video, email, augmented and virtual reality, influencer marketing, and innovation.

During the conference, Director of Data Intelligence & Digital Marketing, Lauren Cleland, presented with Epsilon, a leader in outcome-based marketing, to share how this award-winning campaign was structured, produced, and measured.